thE IMpORTANT THING
More and more traditional foreign traders have entered the field of cross-border e-commerce, and more and more domestic traders have seen the trend of cross-border e-commerce and join in.
But it has already passed the age when porridge is shared together. The current situation is: some people eat fully while some people starve to death. If you want to go far, there is a very important factor that is the selection.
As for the selection, the minefield should be avoided first:
Minefield one: Based on the domestic e-commerce selection. For example, a sort of domestic sandal is sold in major domestic e-commerce platforms, so some people sold them by foreign e-commerce but the effect was average, which means that something is suitable for the taste of the Chinese does not mean that suitable for foreigners. If you do not do cross-border e-commerce analysis but blindly sell them on the shelves, you will be difficult to go far.
Minefield two: Selling products that are very hot outside the country to follow wuit. For example, in the previous period, the fingertip monkeys and the fingertip gyros, etc., because of the infringement problem, were moved off from the shelves.
Minefield three: Selling counterfeits. Cross-border e-commerce will be increasingly strict on the brand, trademark and patent of the product. If someone is selling counterfeits, he will be blocked by the platform.
Minefield four: Selling poor-quality products. Cross-border e-commerce, like domestic e-commerce, will pay more and more attention to buyer feedback and evaluation. Poor-quality products will not be able to survive on e-commerce platforms.
Direction of selection
If the direction of the selection is correct, you will be closer to success.
Direction one: Products with innovative properties. Best seller on the platform doesn’t mean they are the most practical, but they must be creative. Given that consumers are increasingly pursuing individuality, freshness, innovation is a breakthrough.
Direction two: Products with resource advantages. Whether it's a technical advantage or a price advantage, your products will stand out on the platform. If we are in Shenzhen, we should choose electronic products. If we are in Yiwu, then we should choose small things such as toy products.
Direction three: A product of excellent quality. Products with excellent quality and performance must be a good choice. Observe the major e-commerce platforms, and you could find that the products with high sales volume must be products with good quality evaluation, even if the price is high. Generally speaking, people like good-quality products with low prices, but quality is important than prices.
Direction four: Products about “beauty”, “health” and “convenience” can be considered. With the improvement of people's quality of life, people pay more attention to spiritual needs, and their awareness of health is stronger. Therefore, products with these qualities have been on the rise.
Direction five: Products with a good absolute value of profit. Many e-commerce companies like FMCG, because they are easy to selling, but at the same time there are also situations of “selling a lot but not making money”. For example, a mobile phone case costs 3 Yuan and sells 10 Yuan with profit margin reaching 200. %, but the absolute value of the profit is only 7 Yuan. The choice is not to consider the profit rate, but to consider the absolute value of the profit.
Direction six: Less competitive products. When most people are smashing their heads in fast-moving products, it is often easy for some e-commerce companies who do unpopular products to make money because there are no competitors. Unpopularity dose not mean that there is no demand but just that everyone does not need it like a mobile phone case. If you have a very good and unpopular product, you should be brave to sell them out.
Take the current product category in the e-commerce market developing well for your reference.
Product one: Maternal-child products. The maternal-child market is a booming industry. With the increase in the education level of parents after the 80s and 90s, and that in salary, parents pay more attention to the cultivation and care of their children. The demand for some baby diapers and cribs is always high.
Product two: Home products. The family has become a carefree place. People nowadays prefer comfort and safe decoration. The development trend of household products in recent years is steadily rising.
Product three: Children's toys. Novelty, cuteness, and fun are the characteristics of toys, which is essential for every child. In recent years, young parents have been spending more and more money to meet their children's needs, so the sales of children's toys have been good.
Product four: Cosmetic products. As people's perceptions of self-care continue to grow, the industry will continue to grow. In particular, sales of male cosmetic products have grown rapidly in the past two years.
Product five: Outdoor products. Healthy and fun outdoor sports are increasingly being prevalent among the younger generation, so a variety of outdoor products are also selling well.
Product six: Intelligent products. The times are constantly evolving, technology is rapidly advancing, and people are increasingly favoring and expecting "smart" products. Big data and machine intelligence are transforming human society in all aspects. Smart homes, phones, TVs, glasses, security, medical care and cars and so on, which we are familiar with, are all products of the "smart age". Society is an intelligent society, and "intelligence" will be reflected in all aspects of life.