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近期、这些外贸大事你需要了解!

2018-10-29 11:49:38  #ccpitjh#

原标题:近期、这些外贸大事你需要了解!

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金华市贸促会讯近期、这些外贸大事你需要了解!是微信公众号【金华市贸促会】发布的最新文章,以下是金华市贸促会公众号文章简介,希望对您有帮助哟. thE IMpORTANT THING

越来越多的传统外贸人进入到跨境电商行列,也有越来越多的内贸人看到跨境电商的趋势,加入进来。 More and more traditional foreign traders have entered the field of cross-border e-commerce, and more and more domestic traders have seen the trend of cross-border e-commerce and join in.

但早已经过了有粥一起吃的年代,现在的局面是:有的人吃撑,有的人饿死。如果想走得长远,有一个非常重要因素就是选品。 But it has already passed the age when porridge is shared together. The current situation is: some people eat fully while some people starve to death. If you want to go far, there is a very important factor that is the selection.

选品雷区 Selection minefield 对于选品,首先应该避免雷区: As for the selection, the minefield should be avoided first:

雷区1:依照国内的电商热销款选品。例如,在国内一款凉鞋在各大国内电商平台卖得风生水起,于是就有人搬到国外电商上卖,效果平平,适合国人的口味不代表适合外国人的审美。不做跨境电商的分析,就盲目上架,很难走远。 Minefield one: Based on the domestic e-commerce selection. For example, a sort of domestic sandal is sold in major domestic e-commerce platforms, so some people sold them by foreign e-commerce but the effect was average, which means that something is suitable for the taste of the Chinese does not mean that suitable for foreigners. If you do not do cross-border e-commerce analysis but blindly sell them on the shelves, you will be difficult to go far.

雷区2:跟风售卖国外很火的产品。例如前段时间的指尖猴子,指尖陀螺等等,因为侵权问题,下架封店的无数。 Minefield two: Selling products that are very hot outside the country to follow wuit. For example, in the previous period, the fingertip monkeys and the fingertip gyros, etc., because of the infringement problem, were moved off from the shelves.

雷区3:售卖仿牌,山寨产品。跨境电商对于产品的品牌,商标,专利会越来越严格,如果售卖仿牌,山寨品,一定会被平台封杀。 Minefield three: Selling counterfeits. Cross-border e-commerce will be increasingly strict on the brand, trademark and patent of the product. If someone is selling counterfeits, he will be blocked by the platform.

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